LinkedIn Ads creation and management
LinkedIn Ads are an effective way to reach your business audience and build valuable connections. Target ads by job title, industry, or company size, and only pay for engaged users.
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What is LinkedIn Ads?
LinkedIn Ads is a paid advertising system for the professional network LinkedIn. This platform allows you to reach decision makers, business leaders, and other professionals to achieve business goals. Ads can appear in the news feed, in the message box (InMail), in the sidebar, or even in LinkedIn videos.
Who is LinkedIn Ads for?
For B2B companies
Who want to reach business decision makers and other company professionals.
For recruitment campaigns
Seeking to attract new highly qualified employees to new positions.
For advertising
About events, lectures, seminars or conferences for professionals.
For businesses
For those seeking international visibility or wanting to enter new markets.
Advantages of LinkedIn Ads
What do you get?
- A unique strategy: A customized advertising plan designed to achieve your business goals.
- Campaign management: Full oversight from idea to optimized advertising execution.
- Performance analysis: Reports on achieved results, including clicks, views, and leads.
Why choose LinkedIn Ads?
Target segmentation
The ability to segment your audience by job title, company size, industry, geography, and even education.
Professional audience
LinkedIn is a unique platform where you can reach decision-makers.
High visibility
Your ads reach active LinkedIn members through newsfeed, private messages, or display ads.
Ideal for B2B marketing
Adapted for B2B businesses whose goal is to develop relationships, attract customers, or promote business growth.
Quality contacts
Reaches over 900 million users, most of whom are high-level professionals.
Measurable results
Comprehensive analytics and tracking tools help you optimize campaigns and get the most out of your advertising budget.
About LinkedIn Ads
How it works
- Audience segmentation:
You select the people you want to reach – based on position, field of work, company size, or geography. - Choosing advertising formats:
There are a variety of formats to choose from, including text ads, videos, carousels, InMail messages, and more. - Goal setting:
You choose whether you want to increase website traffic, generate leads, or promote brand awareness.
- Creating and running an ad:
An attractive promotional text, image or video is created and the campaign is launched. - Continuous optimization:
Advertising performance is monitored, budget and notifications are optimized to get the maximum return on your advertising.
FAQ
Are LinkedIn Ads only suitable for B2B businesses, or is it suitable for my business too?
While LinkedIn is particularly effective for B2B marketing, it can also be used by B2C companies that want to reach professional customers, for example, those offering training, career opportunities, or luxury services.
How much does advertising on LinkedIn cost?
LinkedIn Ads operate on an auction basis, and the cost of advertising depends on the competition in your target audience. The average cost per click (CPC) or cost per thousand impressions (CPM) is usually higher than on other platforms, but it pays off in high-quality leads.
What are the main forms of LinkedIn Ads advertising?
LinkedIn Ads offers several advertising formats:
Sponsored Content – advertisements in the news feed (text, image or video ads).
Sponsored Messaging (Message Ads, Conversation Ads) – personal messages to LinkedIn users.
Text Ads – simple text ads in the LinkedIn sidebar.
Dynamic Ads – personalized ads that are automatically adapted to the user.