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SEO or PPC – the most suitable advertising strategy
In today’s digital landscape, where competition for user attention is fiercer than ever, businesses face a fundamental question – how to attract visitors to…
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A comprehensive guide to Facebook (Meta) Ads
Facebook (now Meta) advertising platform – a digital advertising system that allows businesses, creators, and brands to reach their target audience across Facebook, Instagram,…
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Z pattern – impact on user experience and website performance
Every internet user, upon opening a new website, decides within a few seconds: stay or leave. This decision is often made not consciously, but…
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Keywords – why do we need to research them?
In the world of digital marketing, where competition grows every day, it’s important to gain good visibility and connect with target audiences. One of…
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What is a backlink and its benefits
In the world of internet marketing and SEO (search engine optimization), one of the most important concepts is the backlink. This is a link…
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Integration of CRM and ERP systems using API
Modern companies rely on many different systems that help manage various aspects of their operations, from finance and inventory to customer relationships and marketing.…